{"id":3927,"date":"2024-12-12T11:57:25","date_gmt":"2024-12-12T10:57:25","guid":{"rendered":"https:\/\/smaaart.fr\/blog\/?p=3927"},"modified":"2025-02-19T15:20:02","modified_gmt":"2025-02-19T14:20:02","slug":"une-economie-circulaire-intergenerationnelle","status":"publish","type":"post","link":"https:\/\/smaaart.fr\/blog\/une-economie-circulaire-intergenerationnelle\/","title":{"rendered":"Une \u00e9conomie circulaire interg\u00e9n\u00e9rationnelle"},"content":{"rendered":"\n

Du Baby-Boomer \u00e0 la G\u00e9n\u00e9ration Z, les \u00e9quipements num\u00e9riques reconditionn\u00e9s transforment les modes de consommation<\/h2>\n\n\n\n

Le reconditionn\u00e9 et la consommation responsable n\u2019ont jamais autant attir\u00e9 les Fran\u00e7ais, mais chacun s\u2019y met \u00e0 son rythme. Le dernier barom\u00e8tre de SMAAART, en collaboration avec l\u2019IFOP<\/a>, montre un foss\u00e9 g\u00e9n\u00e9rationnel saisissant dans notre rapport \u00e0 l\u2019\u00e9conomie circulaire. D\u2019un c\u00f4t\u00e9, la g\u00e9n\u00e9ration Z qui adopte le reconditionn\u00e9 comme elle posterait un nouveau look sur Instagram. De l\u2019autre, les baby-boomers, qui avancent doucement, pr\u00e9f\u00e9rant encore l\u2019assurance d\u2019un achat \u00ab en vrai \u00bb en point de vente. Bref, c\u2019est un choc des g\u00e9n\u00e9rations o\u00f9 chaque camp affiche sa vision, son style\u2026 et ses habitudes de consommation.<\/p>\n\n\n\n

La g\u00e9n\u00e9ration Z : le reconditionn\u00e9, comme le \u00ab new vintage \u00bb num\u00e9rique<\/h2>\n\n\n\n

Pour la g\u00e9n\u00e9ration Z, acheter reconditionn\u00e9, c\u2019est comme chiner la pi\u00e8ce rare \u2013 le smartphone ou l\u2019ordinateur de qualit\u00e9 qu\u2019on paie moins cher, et avec un impact moindre sur la plan\u00e8te ! C\u2019est une mani\u00e8re de consommer qui les branche, m\u00ealant \u00e9cologie, \u00e9conomie et style. Si la Gen Z en fait un style de vie, 55 % ayant d\u00e9j\u00e0 adopt\u00e9 le smartphone reconditionn\u00e9, la g\u00e9n\u00e9ration X suit avec pragmatisme. Soucieuse du budget et de l\u2019\u00e9cologie, ils sont 44% \u00e0 envisager le reconditionn\u00e9 pour leurs smartphones et 23% pour leurs ordinateurs.<\/p>\n\n\n\n

Et le crit\u00e8re \u00e9cologique monte en puissance : pr\u00e8s de 28 % de la jeune g\u00e9n\u00e9ration dit acheter reconditionn\u00e9 pour prot\u00e9ger l\u2019environnement. Pour eux, l\u2019\u00e9conomie circulaire est aussi naturelle que de revendre son ancien appareil pour qu\u2019il serve \u00e0 un autre. Le reconditionn\u00e9 ? Une consommation chic et durable o\u00f9 la Gen Z combine \u00e9conomies et responsabilit\u00e9 environnementale.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Les baby-boomers : intrigu\u00e9s par l’\u00e9conomie circulaire, mais prudents<\/h2>\n\n\n\n

Du c\u00f4t\u00e9 des baby-boomers, le reconditionn\u00e9 se r\u00e9v\u00e8le tentant, mais avec prudence. 25 % de ces utilisateurs exp\u00e9riment\u00e9s de la t\u00e9l\u00e9commande ont opt\u00e9 – ou opteraient – pour un ordinateur reconditionn\u00e9. Mais, pour eux, rien ne vaut l\u2019achat en magasin, o\u00f9 l\u2019on peut voir et toucher le produit. Plus pragmatiques et attach\u00e9s \u00e0 la durabilit\u00e9, les baby-boomers esp\u00e8rent une long\u00e9vit\u00e9 de cinq ans pour leur PC reconditionn\u00e9, comme \u00e0 l\u2019\u00e9poque o\u00f9 le Minitel promettait de durer pour toujours. Ils avancent, mais \u00e0 leur fa\u00e7on. \u00ab\u00a0Ah, c\u2019\u00e9tait mieux avant\u00a0!\u00a0\u00bb.<\/p>\n\n\n\n

Revendre ses appareils : une habitude g\u00e9n\u00e9rationnelle\u2026 qui coince encore<\/h2>\n\n\n\n

Si la Gen Z revend ses appareils sans h\u00e9siter, une grande partie des Fran\u00e7ais ignore toujours qu\u2019ils peuvent recycler leurs vieux smartphones et ordinateurs. Un quart des Fran\u00e7ais n\u2019envisagent m\u00eame pas de les revendre, et beaucoup finissent stock\u00e9s dans des tiroirs, \u00e0 la d\u00e9ch\u00e8terie, ou oubli\u00e9s dans un coin. Pour la g\u00e9n\u00e9ration Z, c\u2019est une d\u00e9marche naturelle. Revendre son t\u00e9l\u00e9phone ou son PC, c\u2019est simplement donner un coup de pouce \u00e0 l\u2019\u00e9conomie circulaire, sans perdre de temps. Chez les autres g\u00e9n\u00e9rations, ce geste est moins \u00e9vident, m\u00eame si le potentiel du reconditionn\u00e9 reste un int\u00e9r\u00eat commun.<\/p>\n\n\n\n

Et dans le monde pro : l’\u00e9conomie circulaire est la nouvelle tendance des entreprises<\/h2>\n\n\n\n

Dans le milieu professionnel, le reconditionn\u00e9 n\u2019a pas dit son dernier mot. 67 % des Fran\u00e7ais estiment que leur entreprise gagne en responsabilit\u00e9 environnementale en optant pour des ordinateurs reconditionn\u00e9s. Avec des \u00e9conomies substantielles \u00e0 la cl\u00e9, il devient le choix malin pour les employeurs et les salari\u00e9s. Et si le travail, \u00e0 la maison comme au bureau, devenait plus responsable gr\u00e2ce au reconditionn\u00e9 ?<\/p>\n\n\n\n

Ce choc des g\u00e9n\u00e9rations face au reconditionn\u00e9 illustre une \u00e9volution majeure. La Gen Z consomme avec audace, int\u00e9grant l\u2019\u00e9cologie dans ses choix d\u2019achat comme dans son quotidien, tandis que les baby-boomers progressent pas \u00e0 pas vers le reconditionn\u00e9, en lui demandant toujours la solidit\u00e9 du neuf. \u00c0 chaque g\u00e9n\u00e9ration sa vision, mais toutes semblent s\u2019orienter vers un futur circulaire, et, pourquoi pas, universellement reconditionn\u00e9 !<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

M\u00e9thodologie de l’enqu\u00eate <\/h2>\n\n\n\n

L’\u00e9tude, r\u00e9alis\u00e9e par l’IFOP pour SMAAART, a \u00e9t\u00e9 men\u00e9e aupr\u00e8s d\u2019un \u00e9chantillon de 1 201 personnes<\/strong>,\u00a0repr\u00e9sentatif de la population fran\u00e7aise \u00e2g\u00e9e de 18 \u00e0 65 ans.<\/p>\n\n\n\n

Parmi elles, 252 personnes ont entre 18 et 29 ans (G\u00e9n\u00e9ration Z), 424 ont entre 30 et 44 ans (G\u00e9n\u00e9ration Y ou Millenials), 372 ont entre 45 et 59 ans (G\u00e9n\u00e9ration X) et 153 ont entre 60 et 65 ans (Baby boomers). <\/p>\n\n\n\n

Pour consulter le barom\u00e8tre 2023, c’est ici<\/a>.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Du Baby-Boomer \u00e0 la G\u00e9n\u00e9ration Z, les \u00e9quipements num\u00e9riques reconditionn\u00e9s transforment les modes de consommation Le reconditionn\u00e9 et la consommation responsable n\u2019ont jamais autant…<\/p>\n","protected":false},"author":19,"featured_media":3932,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3],"tags":[586,52,9,111],"class_list":["post-3927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cest-smaaart","tag-barometre","tag-economie-circulaire-2","tag-reconditionne","tag-smaaart"],"yoast_head":"\nBabyboomer VS Gen Z : choc g\u00e9n\u00e9rationnel face \u00e0 l'\u00e9conomie circulaire<\/title>\n<meta name=\"description\" content=\"Babyboomer VS 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