{"id":303,"date":"2019-12-16T10:07:51","date_gmt":"2019-12-16T09:07:51","guid":{"rendered":"https:\/\/smaaart.fr\/blog\/?p=303"},"modified":"2022-12-19T10:51:02","modified_gmt":"2022-12-19T09:51:02","slug":"etude-ifop-smartphone-reconditionne","status":"publish","type":"post","link":"https:\/\/smaaart.fr\/blog\/etude-ifop-smartphone-reconditionne\/","title":{"rendered":"Barom\u00e8tre SMAAART – IFOP 2019 sur le march\u00e9 du t\u00e9l\u00e9phone reconditionn\u00e9"},"content":{"rendered":"\n

Plus de la moiti\u00e9 des Fran\u00e7ais (53%) ont d\u00e9j\u00e0 achet\u00e9 ou ont l\u2019intention de faire l\u2019acquisition d\u2019un t\u00e9l\u00e9phone reconditionn\u00e9.<\/strong> C’est une des donn\u00e9es qui sont sorties du sondage IFOP<\/strong> r\u00e9alis\u00e9 en partenariat avec SMAAART.<\/p>\n\n\n\n

Cette \u00e9tude, men\u00e9e en octobre 2019 aupr\u00e8s d’un \u00e9chantillon de 1001 personnes repr\u00e9sentatives de la population Fran\u00e7aise, a \u00e9t\u00e9 d\u00e9voil\u00e9e le 2 d\u00e9cembre 2019.<\/p>\n\n\n\n

Voici les chiffres cl\u00e9s \u00e0 retenir.<\/p>\n\n\n\n

Le march\u00e9 du smartphone reconditionn\u00e9 est en croissance constante selon l’IFOP<\/h2>\n\n\n\n

Une premi\u00e8re \u00e9tude IFOP avait \u00e9t\u00e9 r\u00e9alis\u00e9e en 2018. L’\u00e9volution montre que la tendance de consommation des smartphones reconditionn\u00e9s est \u00e0 la hausse.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Une meilleure connaissance du t\u00e9l\u00e9phone reconditionn\u00e9<\/h4>\n\n\n\n

Les Fran\u00e7ais sont de mieux en mieux inform\u00e9s sur ce qu’est un t\u00e9l\u00e9phone reconditionn\u00e9. 86% d’entre eux ont su donner la d\u00e9finition exacte, contre 70% en 2018.<\/p>\n\n\n\n

Cette d\u00e9finition est la suivante : un smartphone reconditionn\u00e9 est \u00ab\u00a0un t\u00e9l\u00e9phone d\u2019occasion restaur\u00e9 par un professionnel dont la fonctionnalit\u00e9 est garantie comme \u00e0 l\u2019origine\u00a0\u00bb.<\/p>\n\n\n\n

Une forte progression de l’achat et de l’intention d’achat <\/h4>\n\n\n\n

28 % des Fran\u00e7ais de 18 \u00e0 65 ans d\u00e9clarent avoir d\u00e9j\u00e0 achet\u00e9 un t\u00e9l\u00e9phone reconditionn\u00e9 pour eux ou une autre personne de leur entourage. Cela fait une progression de 8 points en un an.<\/p>\n\n\n\n

C’est la g\u00e9n\u00e9ration Z (18-24 ans) la plus encline \u00e0 acheter un t\u00e9l\u00e9phone reconditionn\u00e9 puisque 45% d’entre eux ont d\u00e9j\u00e0 franchi le pas.<\/p>\n\n\n\n

L’intention d’achat est majoritaire et en forte progression chez les plus de 35 ans (51% des sond\u00e9s, contre 36% en 2018).<\/p>\n\n\n\n

Une intention de rachat \u00e9lev\u00e9e<\/h4>\n\n\n\n

Les acheteurs de t\u00e9l\u00e9phones reconditionn\u00e9s sont fid\u00e8les et satisfaits<\/strong>, puisque 75% d’entre eux ont l’intention d’en racheter un.<\/p>\n\n\n\n

Les leviers d’achat r\u00e9v\u00e9l\u00e9s par l’\u00e9tude IFOP<\/h2>\n\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n

Le prix est la premi\u00e8re raison<\/h4>\n\n\n\n

Comme en 2018, le prix inf\u00e9rieur au neuf est le principal \u00e9l\u00e9ment incitant \u00e0 l’achat, pour 45% des interrog\u00e9s.<\/p>\n\n\n\n

La garantie, la batterie<\/h4>\n\n\n\n

Une autre raison invoqu\u00e9e par les acheteurs de t\u00e9l\u00e9phones reconditionn\u00e9s est la garantie propos\u00e9e par l’entreprise<\/strong>, pour 26% des Fran\u00e7ais.<\/p>\n\n\n\n

Pouvoir acc\u00e9der \u00e0 un t\u00e9l\u00e9phone plus haut de gamme<\/h4>\n\n\n\n

15% ach\u00e8tent un t\u00e9l\u00e9phone reconditionn\u00e9<\/a> pour pouvoir acqu\u00e9rir un smartphone plus \u00e9volu\u00e9, pour un budget identique.<\/p>\n\n\n\n

Une meilleure confiance dans les produits et les services <\/h2>\n\n\n\n

Plus de budget allou\u00e9<\/h4>\n\n\n\n

20% des Fran\u00e7ais sont pr\u00eats \u00e0 mettre plus de 250 euros dans leur achat, soit +7 points par rapport \u00e0 2018.<\/p>\n\n\n\n

La g\u00e9n\u00e9ration Z (18-24 ans) est m\u00eame 47% \u00e0 \u00eatre pr\u00eate \u00e0 y investir ce prix (contre 20% en moyenne).<\/p>\n\n\n\n

<\/p>\n\n\n\n

Moins regardants sur l’aspect esth\u00e9tique<\/h4>\n\n\n\n

44% des sond\u00e9s pr\u00e9f\u00e8rent un t\u00e9l\u00e9phone reconditionn\u00e9 pr\u00e9sentant des d\u00e9fauts esth\u00e9tiques l\u00e9gers avec un prix au 2\/3 du prix de vente neuf, en hausse de 7 points par rapport \u00e0 2018.<\/p>\n\n\n\n

Moins de freins \u00e0 l’achat<\/h4>\n\n\n\n

Les consommateurs sont beaucoup plus sereins quant \u00e0 la fiabilit\u00e9 des smartphones reconditionn\u00e9s.<\/p>\n\n\n\n

En 2018, 66% des sond\u00e9s avaient peur que le t\u00e9l\u00e9phone ne tombe en panne, contre 52% cette ann\u00e9e.<\/p>\n\n\n\n

De m\u00eame, le doute sur la dur\u00e9e insuffisante de la garantie<\/strong> du t\u00e9l\u00e9phone est cit\u00e9 par 16% contre 25% en 2018.<\/p>\n\n\n\n

Il reste tout de m\u00eame des craintes emp\u00eachant l’achat :<\/p>\n\n\n\n

    \n
  • doutes sur l’autonomie du t\u00e9l\u00e9phone \u00e0 26%,<\/li>\n\n\n\n
  • origine des pi\u00e8ces composant le t\u00e9l\u00e9phone (17%),<\/li>\n\n\n\n
  • que la garantie ne pas soit pas assur\u00e9e (16 %).<\/li>\n<\/ul>\n\n\n
    \n
    \"\"<\/figure>\n<\/div>\n\n\n

    Des services qui donnent confiance<\/h4>\n\n\n\n

    L\u2019\u00e9tude IFOP montre que les services propos\u00e9s par les entreprises jouent un r\u00f4le majeur dans la confiance que les Fran\u00e7ais peuvent leur accorder.<\/p>\n\n\n\n

    Pour 41 % des Fran\u00e7ais, la promesse \u00ab satisfait ou rembours\u00e9 \u00bb<\/em> joue un r\u00f4le pr\u00e9pond\u00e9rant, ainsi que la garantie propos\u00e9e (45 %), ou un service apr\u00e8s-vente facilement joignable (38 %).<\/p>\n\n\n\n

    Et vous ?<\/h3>\n\n\n\n

    Pour quelles raisons achetez vous un smartphone reconditionn\u00e9 ?<\/p>\n\n\n\n

    <\/p>\n\n\n

    \n
    \"infographie-etude-ifop-smaaart-t\u00e9l\u00e9phone-reconditionn\u00e9\"<\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"

    Plus de la moiti\u00e9 des Fran\u00e7ais (53%) ont d\u00e9j\u00e0 achet\u00e9 ou ont l\u2019intention de faire l\u2019acquisition d\u2019un t\u00e9l\u00e9phone reconditionn\u00e9. C’est une des donn\u00e9es qui…<\/p>\n","protected":false},"author":1,"featured_media":365,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cest-smaaart"],"yoast_head":"\nBarom\u00e8tre SMAAART - IFOP 2019 sur le march\u00e9 du t\u00e9l\u00e9phone reconditionn\u00e9 -<\/title>\n<meta name=\"description\" content=\"Plus de la moiti\u00e9 des Fran\u00e7ais ont d\u00e9j\u00e0 achet\u00e9 (ou ont l\u2019intention) un t\u00e9l\u00e9phone reconditionn\u00e9. 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